One More Rep

One More Rep is a fitness an e-commerce business that targets professional bodybuilders, offering specialized products designed to help them achieve peak performance. My task was to revitalize their brand image, bring focus to their latest product ''The Drop Set Pin''

Overall my goals was to help the brand re-position itself in the fitness market as  a resilient, strong, and high-energy brand that helps professional bodybuilders and fitness enthusiasts take their workout session to the next level and maximize gains.​​​​

The logo redesign was central to the project. I combined the brand’s initials ''OMR'' into a modern, abstract design with sharp angles. This style was chosen to represent movement, energy, and the relentless drive of the brand's audience.

Avoiding Clichés: 

By steering clear of typical fitness imagery like weights or muscles, the logo maintains a sleek, professional appearance.

Angled Typography:

 This symbolizes dynamism and forward motion, key elements in the fitness industry.

Abstract and Modern:

The abstract design ensures flexibility, allowing the brand to expand without being tied to a specific product.


Website Design:

The website was designed to be modern, sharp, and visually aligned with the brand's identity. The focus was on creating a dark, sleek look that appeals to professional bodybuilders.

A clean, intuitive design ensures easy navigation and a smooth user experience.All design elements were aligned with the new brand identity to ensure a seamless visual experience.

Social Media and Visual Identity

I created a series of social media posts that echoed the brand’s bold and energetic identity. The visuals were kept consistent with the new logo, using the same color palette and style to reinforce the brand’s message.

Maintaining a consistent visual identity across all platforms was key. This approach not only strengthens brand recognition but also keeps the brand’s message clear and cohesive.