Noir Flair

The challenge at hand was to craft a brand that seamlessly blended two seemingly disparate realms: the elegance of skincare and the dark, compelling atmosphere of film noir.

The aim was to create an enigmatic and refined experience—a sacred, hidden cove of skincare secrets that resonated with women seeking something daring, new, and mysterious.

In delving into the world of film noir, particularly examining its photography and film posters, a key observation was the masterful use of lights and shadows. This technique eliminated unnecessary distractions, spotlighting the core subject and elevating it to a grander realm. Drawing inspiration from this, I infused the brand's visual style with an authentic film noir feel.

The typography found in noir-themed posters often relies on exquisite, minimal typefaces. This influence became integral in shaping the brand's logo. To enhance the Noir "night" vibe, the logo underwent modifications, symbolizing a moon eclipse. The intent was to evoke a mysterious, ethereal atmosphere, making the brand unique and distinct. Customizing the letters in the typeface further heightened the sense of exquisite, unknown elegance—core elements of Noir Flair's identity.

The design approach sought to bring forth the essence of film noir, where darkness meets light, crafting an aura of mystery and allure. Noir Flair stands as a testament to the seamless integration of elegance and enigma, inviting women into a realm of skincare where the unknown is embraced with sophistication and flair.