Chiclocks Salon

Chiclocks is a new salon for women that offers a range of hair and beauty services in a modern and stylish environment. The salon aims to attract customers who value quality, convenience, and personalization

The salon offers a variety of services and packages that can be customized according to the customers’ needs and preferences. The salon also provides consultations and recommendations that suit the customers’ personality, lifestyle, and budget.

I began by conducting a thorough competitor analysis to identify popular trends in the salon industry and how to leverage any gaps to help Chiclocks stand out from the competition. These insights led to the creation of multiple mood boards, and those that best embodied the client’s vision were chosen as the basis for the visual branding. At this point, it became clear that the brand needed to be feminine yet corporate and professional—a perfect blend of high-end hairstyling with feminine energy!

The logo is designed to incorporate the symbolism of a "hair lock" in the letter “L”. This instantly reflects the hairstyling nature of the business while also making the logo modern and memorable.

Light pink and deep blue were metichilously chosen as brand colours. The pink represents the femininity and confidence of the customers, while the blue color adds a touch of professionalism and sophistication. The contrast between the two colors also creates a striking and memorable impression

The branding for Chicklocks Studio embodies a perfect amalgamation of style, grace, and brand narrative. It elevates the brand's identity, inviting clients into a world of elegance, sophistication, and personalized beauty experiences