Mentsidio

MENTSIDIO, crafted from natural ingredients sourced from the highest quality seeds of a plant native to Central America, serves as a remedy for depression, anxiety, and panic attacks. The brand is dedicated to aiding individuals in finding peace of mind and relief in their struggle against mental illnesses.

The challenge presented was twofold:

To devise a modern and meaningful logo for this calming medicinal brand, and to design packaging that not only stood out but also conveyed an immediate sense of relief and calmness.

In conceptualizing the logo, I incorporated motifs resembling two plant leaves forming the letter "M," with the medicinal essence extraction symbolized by the drop in the center. This design choice embodies the brand's commitment to natural remedies and the medicine extraction process that leads to peace of mind.

The packaging further emphasizes the medicinal nature of the product, aiming to make a distinct impression and communicate a sense of peace and stress relief at first glance. After exploring various options, we curated a color palette inspired by the calming hues of sage. This choice reflects a sense of peacefulness, lightness, and serenity, aligning seamlessly with the brand's ethos.

The packaging design encapsulates the brand's pledge to provide relief, comfort, and ease in the face of a cluttered and anxious state of mind. Contrary to the typical cluttered layout of pharmaceutical products, MENTSIDIO's packaging embraces a spacious, breathable, and clean design. This intentional layout enhances readability and comprehension, mirroring the soothing effects of the medicine itself. The approach extends to a small pamphlet crafted for pharmaceutical marketing, ensuring consistency in brand image across all assets. This strategic alignment bolsters MENTSIDIO's brand value by positioning its product as high-quality and effective in the market.