Clearin

Clearin is a skincare brand that aims to capture the essence of youthful radiance and empower women to embrace their natural beauty with their new product OMEGA GLOW. Clearin believes that beauty is not about covering up flaws, but about enhancing one’s natural features and celebrating one’s individuality.

Clearin offers skincare products that are formulated with natural ingredients and designed to nourish, hydrate, and brighten the skin. The brand aims to create an exciting, vibrant and jouful lifestyle for women, by making them feel confident in their skin.

Based on my brand strategy process, I identified Clearin’s ideal client as a woman who is confident, adventurous, and playful. She values natural beauty and quality products. She is looking for a skincare brand that can help her achieve a clear and radiant complexion without compromising her lifestyle. I also analyzed Clearin’s competitors and identified their strengths and weaknesses. It was clear that CLEARIN must be positioned as a brand that offers a unique skincare solution that combines natural ingredients and a captivating sparkle effect.

Based on the brand strategy, I moved on to logo design, colors, typography, and photos for a look of elegance and a stand-out fee. The logo cleverly integrates a leaf in the letter “a” and paired with elegant edges of the typeface - it evokes a natural and refreshing feeling for the brand. The pink color represents joy, femininity, and beauty. The orange color adds a touch of warmth and energy.

For the packaging design - I knew that it had to be vibrant to relfect the joyful, exciting values of the brand - but more than that, it needed to instantly convey the use case of the product. To this end, I designed a sparkle/glow graphic that could convey the glowy and clean skin you would get after using the product. This would help potential customers instantly connect with Clearin prodcut on the store shelf.

As a whole the visual identity for Clearin radiates joy, femininity, and magnetic allure. It also differentiates the brand from its competitors that mostly opt for muted and light color tones. The branding for CLEARIN is designed to instantly communicate a joyful, exciting lifestyle for women.